Danny Baker and the washing powder challenge - Danny Baker goes to the doorstep of random housewives and punches them in the face, repeatedly then chases them around the garden for an hour throwing a variety of breakfast and dinner dishes at them. Danny will then prove your powder really can tackle blood, sweat, gravy and eggs.
Alcocopops campaign - We propose to plagiarise the concept of Coco the monkey (he lives in the jungle, not in a zoo you know) and have him inform young adolescents of the joys of alcopops - this will be a slightly more grown up Coco (complete with wicked trainers and a generally crap attitude) who will probably still appeal to younger children, however we don't really care, and nor does Coco, you gotta start boozin' some time.
Gordon Brown advertises Twiglets - Former PM and all round idiot Gordon Brown will march along a line up of sweet old ladies and declare before each one 'You're a bigot' - at the end of the line he will come across a a Twiglet and do that rictus grin thing before declaring 'and you're a Twiglet!' Tagline - know your Twiglets from your bigots.
John Terry's The Smell of Cuckolds - John Terry launches a new fragrance for men called the Smell of Cuckolds and is shown in the bedroom of a man spraying himself with the Eau De Cologne doing his wife from behind whilst she wears his Chelsea shirt.
The inverse coffee campaign - A new take on the will they won't they coffee ads of the past. Our unattractive couple will refuse to drink your brand and over a number of months and years the campaign will show how their lives disintegrate in graphic and sometimes frightening detail. Tagline 'Losers don't drink xxxxxx'
